Forbes | Building A Carbon Neutral Digital Prints Company
Recently, Fracture CEO, Abhi Lokesh, sat down with Forbes to talk about the brand's sustainability initiatives and the importance of building an eco-friendly brand. Fracture is already a carbon neutral company, but the fast-growing Gainesville-area brand isn't willing to stop there. Lokesh and his team are always looking for new ways to expand their green initiatives in meaningful and impactful ways, and hope to lead by example in an industry where green-washing is too often the norm.
You can learn more in the full article on Forbes.
“Greenwashing by some of our business leaders today is frustrating. We need buy-in from major companies on these sustainability efforts. It’s about actions, not words.”